Notes on client acquisition for agencies

Instead of manually searching or waiting on referrals, this system flags businesses that are already good candidates for the kind of work you do.

Most prospecting time gets wasted on businesses that don't have an obvious, visible problem. Here's how to spot the ones that do.

Front desks and contact forms are where most outreach goes to die. A few ways to get past them.

The businesses most worth pitching usually have one or two obvious gaps. Here's how to turn that into a clear offer and a fair price.

Pricing small fixes is where a lot of agencies undersell themselves. A simple way to think about it instead.

Most cold emails fail for one of two reasons. Here's what tends to actually get read.

Niche selection tends to get treated like a permanent decision. It doesn't need to be.